How Do Google Algorithms Affect Rankings?
Search Engine Optimization is the method of optimizing the web and content of any website which makes it easy to rank high and index easily. It increases the visibility of your site/blog using special algorithms. It also works according to the previous search query entered by the visitor and thus finds relevant material for the page. The Google Panda Update heralded the arrival of new algorithms for Google search results. This meant that every website had to compete with other with similar offerings in terms of page content, keywords, links etc. New ranking methods included the quality score formula which considered link popularity, internal linking and the total number of incoming links from a website. Thus, for better rankings it…